Hallite has promoted Flavia Richards to global marketing director, to support the company’s robust business and technical strategy.

Richards, previously the company’s global marketing manager, brings several achievements within the company and more than a decade of international marketing experience to her expanded responsibility for global marketing strategy and implementation. Before joining Hallite, Richards was a marketing manager at Phillips Healthcare.

“Since joining us in January 2019, Flavia has added significant value to Hallite. She has developed the marketing department into a value-adding entity that supports the business globally by managing its marketing operations, overseeing the marketing discipline, providing direction and leadership to the marketing team, identifying growth opportunities for our organization, and finding the right resources to pursue these,” said John Curtis, global managing director.

“I am extremely proud to be working alongside an international team of talented and entrepreneurial colleagues, and I am humbled to have been part of the ground-breaking initiatives we have driven to completion together over the last few years,” said Richards. “I look forward to helping drive the growth of our brand by building on our differentiating strengths with a particular focus on fluid power education, new product testing and development, and industry partnerships.”