WIX Filters, a global manufacturer of filtration products, introduced 589 new parts in 2016, with more than half of the new numbers serving the light-duty automotive, heavy-duty, and international premium segments. This total includes 72 premium light-duty and 113 premium heavy-duty filter applications.
“Last year included rapid growth for developing new parts as we’re constantly working to target all applications and create new opportunities within the international markets,” said Donald Chilton, WIX Filters director of product management. The company’s nearly 600 new parts is triple the industry average of new part introductions.
“We continue to see strong sales growth through our customers, and are excited to create the next generation of advanced products, from heavy-duty to industrial hydraulic applications,” Chilton said.
Most notably, WIX introduced new NanoPro technology, initially featured in 33 heavy-duty air filter part numbers, late last year. NanoPro heavy-duty air filters are the first in a series of innovative products that provide higher initial efficiency and a final efficiency of up to 99.99%.
WIX has also dramatically improved its light-duty international application and industrial coverage with its new offerings. The development of parts in the hydraulic and industrial sectors is in part due to an increase in customer requests for additional applications. Cabin air filters and their high-premium XP line are projected to see the most growth in terms of sales.
WIX Filters
wixfilters.com
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