NFPA’s schedule of Regional Meetings continues in Cleveland, with the second annual Cleveland Regional Meeting scheduled for Thursday, November 9th. The meeting will be held over lunch at The City Club in downtown Cleveland and will feature a presentation from Reed Stith, the Senior Growth Advisor for Marketing and Sales at MAGNET:
Presentation: B2B Innovation and Product Launches
This presentation will explain why B2B manufacturers—unlike B2C—are uniquely positioned to turn their companies into innovation machines, producing predictable, sustainable, and profitable organic growth.
Key attendee takeaways:
- How to improve “early stage” marketing to uncover unmet needs that are truly important to target customers
- How to customize launches using the right media and messages
- How to become both “easy to recommend” and “easy to find”